Can Your Jacket Carry 12 Tall Cans Of Beer? Me Thinks Not. Check Out The Pabst Blue Ribbon Sixer Jacket!

 

If your jacket doesn’t double as a cooler, I gotta wonder – do you even drink bruh?

 

Journey behind the scenes of one of the newest innovations from 686 Technical Apparel – a jacket that doubles as a cooler. Including a collaborative colorway with Pabst Blue Ribbon

 

I swear I came up with this concept when I was drunk…

 

       
 

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