THE SMARTPHONE HAS TAKEN OVER OUR LIFE. THIS ADVERTISEMENT SHOWS US HOW.

 

PHONE WALL

Phone Wall

Like it or not smartphones have invaded every part of our life. I continually see my fiance ignoring the world around her as she scrolls her phone. It’s something we all struggle with, that feeling of  staying connected. Ironically we distance ourself from the things right in front of us. Graphic designer Shiyang he has depicted this delimma of having a “phone wall” in a series of ads for the Shenyang Center For Psychological Research. The campaign is called, “The More You Connect, The Less You Connect” and it’s a amazing reminder of how much power our phones have over us, and just how much they hinder us from truly connecting with each other.

Phone Wall Phone Wall

H/T Shiyang He
H/T Ogilvy