How UFC Turned Fighting Into a Multi-Billion Dollar Business
It’s always interesting to see how brands have developed over the years. The Ultimate Fighting Championship is a billion dollar business but it didn’t start out that way. Lorenzo Fertitta is the CEO of the Ultimate Fighting Championship. Fertitta, his brother Frank and their friend Dana White bought the once failing brand for just $2 million and transformed it from “human cockfighting” into a multi-billion dollar, sports empire. Listen to Fertitta explain how his team turned the UFC into the behemoth brand we know today!