Parking Douche App: Real-Time Social Shaming
Russia and New York have one thing in common – parking douche’s. It’s such a serious problem that there is even a group (stop a douchebag) that goes around in Russia putting huge stickers on cars that are illegally parked. Well there is now a new app to help combat the problem. online Russian newspaper “The Village” have had enough and launched an app designed to help every day people shame douche bag drivers by taking a photo of the car, where image recognition reads the number plates to find the driver, before naming and shaming them in real-time across banners and media placements on popular websites in Russia. A great example of how user generated content can be integrated into paid online media placements in real time. Check it out in action and then someone create one for Manhattan PLEASE!!