Product Fail: The $400 Juicer That Couldn’t Make Juice (Video)


Check out this interesting tale of a startup fail:

What happened to Juicero? Can 60 seconds end a unicorn that managed to raise $120 million? If you ask Doug Evans, founder of Juicero, he will say yes. On April 19, 2017, Bloomberg posted a video titled “Do you need a $400 juicer?” and showed, in just one minute, that you could obtain the same results by squeezing the juice bags with the Juicero ultra technologic juicer and with … well … your own hands.

Five months later, the charm of the company ended up “fermenting” and there was no alternative but to recognize what was obvious: the cold-pressed juice startup came to an end. But did the iMac of the juicers have a future? The investment and attention that attracted such important firms as GV formerly Google Ventures, Kleiner Perkins Caufield & Byers, and even the Campbell Soup company made it seem so, but the story turned out different.