This type of technology is freaking creepy. Hany Farid, a professor at the University of California, Berkeley, said that the Cruise videos demonstrate a step up in the technology’s evolving sophistication. “This is clearly a new category of deepfake that we have not seen before,” said Farid, who researches digital forensics and misinformation. Deepfakes have been around for years, but, Farid says, the technology has been steadily advancing. This technology is gonna be really REALLY dangerous!