I am going to be really pissed off if this is a prank or stupid social media ploy. I take my drinking very seriously. Apparently HefeWheaties ( I didn’t make that name up) is some sort of partnership between Fulton, a craft brewery in Minneapolis, and Wheaties. This match made in heaven will be creating a limited-edition Hefeweizen beer named HefeWheaties a.k.a Wheaties Beer. Wheaties will not be in the beer (thank god) but there is wheat. I don’t know how this idea came about but I would like to think that they are like me and wake up hungover everyday. One morning after puking they realized there is no better option than to start drinking again. Ok, I have just been informed that is – NOT – how or why they came up with this idea.
“We were intrigued from the get-go on this idea for many reasons, including that we’re both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city,” – says Ryan Petz, president and co-founder of Fulton.
Ryan I want to give you a huge hug buddy. I like the way you think and if you have any employment openings just shoot me an email. I have this great idea that involves weed but I don’t want to say more publicly.
The Hefeweizen is a south German style of wheat beer, typically brewed with over 50 percent malted wheat, making it a natural fit for Wheaties.
The “Hefe” prefix means, “with yeast.” This German-style beer often has a cloudy appearance because of the high wheat content and has a little bit of hop bitterness.
So you are probably wondering when you can get your hands on HefeWheaties.
For a limited time, beginning August 26, it will be available in the Twin Cities market in a 16oz. tallboy can. 4-packs will be sold at limited retailers in the area, while quantities last. HefeWheaties will not be available for shipment or purchase outside of Minnesota.
Also, the Fulton taproom in Minneapolis will host several events featuring HefeWheaties, with the first being held on August 26.
“We’ll see how people react to it,” says Petz. “If it’s something everybody loves, we’ll obviously consider doing it again in a bigger and more widely distributed way in the future.”
Ryan we love it already buddy, you guys are leading America back to glory.