WHAT IF SUPERHEROES WERE SPONSORED BY MAJOR CORPORATIONS?
Italian graphic designer Roberto Vergati Santos has imagined and given life to a very interesting concept. Check out what he had to say about his art project:
Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images? Based on this hypothesis, I decided to experiment with some characters, and see what would be the results of such idea.
This is a very interesting concept and it’s one that is not that far fetched. Well, it wouldn’t be that far fetched if superheroes were real that is. These big brands sink their teeth into major sports stars and entertainment personalities. So they would want to be associated with anything that captivates the publics conscious. Check out what his sponsored heroes look like below: